Or, alternately, you could speak with your wallet and not buy 1000 copies of a book to get a shiny variant. You might not get $700 for the 1:1000 variant (or whatever) but you're also not paying $3000 to get those 1000 copies. But you've just given Marvel reason to keep doing the same stupid stuff they do ... you've purchased 1000 copies of their book to get that 1:1000 cover. You've proven them right.
I've only done that once so far but the second time is about to happen by FOC with Return of Wolverine #1.
I completely wish they'd just charge $1,000 minus the discount for the book and offer them individually but they make a lot more forcing the overpurchase up front.
I just finished the math and it appears the Return of Wolverine is going to come out at about 26% with plenty of margin added. That's $1.04 for the standard cover, $260 for the 1000 qty copies. That had the shipping figured in ($150) also before coming to that.
They also kicked in all the qualifier variant covers to count toward qty variants today. ALL RETURN OF WOLVERINE #1 MEET/EXCEED VARIANTS COUNT TOWARD RATIO VARIANTS ratio variants are what we call qty variants.
The part that has me leaning that way isn't chasing the variants, it's that in doing so, one comic a month, the total retail price of all those comics (1,128 comics counting just the standard and qty variants alone) comes to $5,628.72 applied to the Marvel total for the month they base their discount tiers on over a 12 month average. Just doing that once a month with just one title automatically puts you in the 5th to 6th discount level once the averages kick in.
Based on that I've been able to increase subscriber discount levels starting next month.
I'm hoping it translates into increased traffic as more people stop by just to try out the stupid low price book of the month. If a few of them turn into subscribers or at least pick later issues up off the shelf that wouldn't be an undesired benefit but it all starts with issue #1. If you don't get it into people's hands how are they going to know they wouldn't mind #2?
The whole thing might blow up in my face but I'd rather fail after having tried everything I can think of than giving up early with options still left on the table that could have been pursued. Most people don't realize I don't have a vehicle since Ellen left. I had the choice between using the new credit cards for a vehicle and an insurance payment or gambling on growing the business a bit. My brother lent me a bicycle so at least I can start popping down to the dollar store to hit the Redbox regularly while I wait to see if the new additions to the business pan out. In addition to adding a few new #1's with variants, I've also added in most of the "GALLERY" line of figures from Diamond and most every other superhero/horror/movie figure they offer for $45 or less and a couple high end lines like the One-12-Collectives and some of the numbered pieces like the Deadpool, Cable and Domino statue set as well as a huge increase in trades again to expand the sale racks in the other room. The Green Lantern Battery with Ring is in a box out front right now I'd love to open and look at but have to wait and hope the new owner wants to examine it before leaving.
"start theme music by Willie as we fade into the night"
On the road again, just can't wait to get on the road again" Humm along, you know the rest!!!