There's no cover price printed on the book but according to the listing at Diamond it was ordered by
(NOTE: For every 25 copies of Django/Zorro #1 ordered/received [all covers, any comb.], retailers may order one Matt Wagner "B/W" variant at the net cost of $10.00 each!)
The comic spec guys are misfiring again and implying the ratio's are unlimited ordering once the ratio is achieved.
Remember that when you are dealing with IDW ratio variants, hitting the ratio allows retailers to order an unlimited number of the variant cover.
Here's the ordering info directly from Diamond still showing the limitations to 1 per ratio and the pricing for that one.
(NOTE: For every 50 copies of Django/Zorro #1 ordered/received [all covers, any comb.], retailers may order one Jae Lee "B/W" variant at the net cost of $10.00 each!)
(NOTE: Retailers who order 25% higher on Django Zorro #1 than on John Carter: Warlord of Mars #1 [SEP141241-SEP141247] may order ONE copy of the Django Zorro #1 "Rare Wagner Virgin" variant for every 10 copies of Django Zorro #1 ordered.)
(NOTE: For every 15 copies of Django/Zorro #1 ordered/received [all covers, any comb.], retailers may order one Francesco Francavilla "Virgin Art" variant at the net cost of $5.00 each!)
There was also an open order variant costing $50 but no ratio's attached. That one should have been subject to normal store discount levels with the discount figured from a cover price of $50.
DJANGO ZORRO #1 (OF 7) RARE LEE VIRGIN ART ED (C: 0-1-2)
(W) Quentin Tarantino, Matt Wagner (A) Esteve Polls (CA) Jae Lee
Dynamite proudly presents this super-rare "Virgin Art" variant cover edition to celebrate the Quentin Tarantino's first-ever foray into original comic book storytelling! With a cover by Jae Lee, one of the comic industry's greatest artists, and co-written by Matt Wagner, one of the comic industry's greatest storytellers, this comic book collectible is an all-star celebration of Western fiction's greatest renegades! In this issue, Django hires his services to Diego de la Vega to free an oppressed indigenous people from brutal servitude. It's gun-blazin', whip-cracking vigilante justice as two icons unite for the very first time!
The stuff on the update they just posted I can't even tell what they're referring to or what they're basing their information on.
For my money, I would focus on the two key variants that stand apart from the rest of the books if you decide to make a spec play on this title. The first is the 1:50 Retailer Incentive “Black & White” Cover by Jae Lee. It is clearly the most rare of all the books and the highest price of all the variants. The other key book is the Limited Edition “Virgin Art” Cover by Jae Lee & June Chung. The prices on the LE Virgin Lee Chung cover are tracking at about half the price of the 1:50 cover. Although upon closer examination with the team at comicbookspeculation.com it appears that our initial statement that it is a 1:25 incentive may not be strictly correct, a 1:25 ratio is as close an approximation as we can make regarding the distribution numbers of this cover extrapolating from historical sales figures and prices. Remember that when you are dealing with IDW ratio variants, hitting the ratio allows retailers to order an unlimited number of the variant cover. However, it is a safe bet that a limited number of retailers were ordering anywhere near 50 copies of this title. Regardless, these are the covers you want, if you decide you are going to speculate on this book.