So, Tyco was coming out with a line of electric trucks in 1983 and asked Jim Shooter if Marvel could produce a comic to coincide with it.
Shooter said yes and the rest is history.
I mean, this has to be one of the worst comics ever, right?
Issue #1 even has that ridiculous cover.
"High Adventure Trucking Down the Highway". The villain in a classic ridiculous villain pose. The hero with the metal head. Even his belt buckle is ridiculous.
But, when actually reading the story you find two things.
First, the Herb Trimpe art is pretty above board. Not spectacular, but it serves the story well, complementing the writing.
Al Milgrom actually writes a decent story here.
There are mysterys about U.S.'s brother and the highwayman and both are engaging. I actually want to find out what happened.
The genesis of U.S.'s metal head and his "super" truck are also actually pretty well told, if a tad cliche.
There are also some fleshed out supporting characters, which, to me, is always a sign of a strong book.
Alright, this isn't comic gold, but it also doesn't belong on anyones "worst" list either.
I give it a straight up 2 1/2 stars out of 5.
It is a straight average C grade comic. Pick it up if you are a Marvel completist or if you have a collecting niche for product tie in books.