Sorry about the grammar error. I went back and edited that line ... and ruined it. lol. Yes, I meant that this site uses the amazon/eBay model that requires their ID system.
I was just wondering if there was a reason for it other than it being standard. Because at this moment, we can only sell to 92,000 (or so) people. eBay has millions of customers, as does Amazon ... so it doesn't matter to them. And their reputation for safe transactions is established.
While setting up an account here is not an arduous process, but it surely does prevent some purchases from occurring. There are inevitably going to be potential buyers who just want to buy a book and don't want to be members.
...and there are probably potential customers that don't want to be tracked down after their purchase. When I had a store on my own site, I just had paypal links and got all the info I need through that ... shipping address, email and amount. What more do you need?
I was really just wondering if it was a coding decision, or a marketing decision. Sites being established nowadays are often allowing purchases without creating accounts, and since I've told my customers about my new online store here that's been an occasional complaint.
Interesting suggestion, so I thought I'd chime in:
This is just me, but personally I don't see this as an issue for at least 4 reasons:
First, yes, there are some sites (i.e. Mile High, etc) that don't require you to be a member on the front end, but on the flip side, I've been to lots of sites that don't sell that require registration if I want to interact (i.e. ValiantFans.com, He-Man.org, etc). Our site does a lot but we're an online community as well as a sales site. People who use or would use the software require registration anyway. Plus, the point was made about other sites, such as EBAY to register, too.
Second, I think the amount of information we ask for is nominal to little. The information certainly comes in handy for me in case I need to contact someone via e-mail that has a customer service issue, for example. So this is necessary I think to be effective with customer service on the most primal level.
Third, we want to encourage people to do more than just shop and drop...but to stay on the site as much as possible. We have the forums here (which we're communicating through) which require membership to post. I'm a seller too and this is important because the longer someone stays on the site, the more potential that person has to eventually purchase. It gives someone a sense of community, which we are.
Fourth, I honestly can't say I've ever had anyone complain personally to me about having to register in order to make a purchase. If you're having people complain that they have to register, I would say overcome the objection. All the sites information is free, but asking for a couple lines of information that they'd probably have to give anyway when they make the purchase, doesn't seem like a big deal and honestly makes their future purchases with CCL easier AND make the community better and bigger.