Fail-proof Tips & Tricks for Infographics Design
An article without infographics is as bad as poor quality content itself. This brings us to the fact that infographics, indeed, are as important as the content itself. The range of functions performed by infographics elements is much wider, and interacts with the reader in an indirect, but in a much deeper sense. In fact, persuading readers to believing in what the content says is the role of these little graphical treats sprinkled throughout the text. And that is because visual communication has always been better at sending out a message effectively.
Assuming you are a designer, your job must be to create multiple infographics for different types of content that you company publishes, which is understandably mundane given the repetitive nature of the job. Coming up with different ideas in the same job over and over again is quite difficult, but then there are few tips you need to follow in order to come up with great design for your infographics, every single time.
Keep your audience in mind
Designing infographics according to your targeted audience is vital. Consider a few factors and analyse the demographics and geographic reach of your work. The combination of infographics and mobile application development have made it possible with the help of mobile apps to reach more audience than ever. So if you are creating it for global audience, you might want to limit the design to something that people all around the world can relate with. Talking about demographics, if the content is going to reach out to a cult or a group of people belonging to a common ethnicity, the infographics could include something that is popular among them. Remember, your design has to change with the audience it aims for, otherwise it is just a piece of image that speaks to none.
Keep it simple
Every designer must have come across this tip that keeping your design simple is the key to effective communication. However, only the great designers understand how to do that. The key to achieving great design, which is simple at the same time, is definitely not to devoid the picture of components that are necessary. Although we are explaining simplicity here, it is hardest to explain what simplicity in design actually means. But here is an example that accurately explains the case. Suppose you have to create an infographics that shows bad loans. You can choose to put a number of elements in the picture like a crashing bank, bank on fire, a burning note and a lot of other redundant designs. But then a dollar falling into a simple trash can, could be the most expressive design for bad loans, and be understood contextually by almost anyone. Simplicity can also be introduced in a design by using subtle colours or themes.
Don’t stray away from the subject
Staying right on point with your design is the crux of an infographic element. The subject you choose shall be thoroughly applied throughout the design and no other elements that cause distraction must be present in the design. It has been seen that some designers try to adorn the background with unnecessary elements. And instead of serving the purpose they were intended to, these elements create confusion which is definitely not what we are trying to achieve.
Less or, if possible, no text
The core purpose of infographics is to express more through design and visual components. The message in the design has to be inferred and must give viewers or readers the freedom to use their perception and interpret the design in their own way. However, there shouldn’t be much difference in what different viewers perceived from your design, otherwise there is something wrong with your design. Talking about inference, using too much text that spills all details about the topic is definitely what a graphic designer is trying to achieve with their design. Try to limit using too much text, and even the amount of text you use must contribute to the design, and not to the content.
Dimensions of the infographics is more of a technical factor that also matters big time if you are trying to target different platforms and devices. If required, ask mobile app developers and web designers for assistance, as they have a better understanding of how your graphics will adapt to different applications and web applications. The dimensions of your graphics shall be adaptable to different platforms without losing its pixel or colour quality. Recommended size of infographics at present is anything above 2048 x 2048. Above these dimensions, the graphic would always retain its crispiness on any resolution. However, use dimensions that are too high, and you just might increase the loading times of your webpage is also undesirable. Different websites have different domains and host, so the performance and loading times for each may vary. Try experimenting with different dimensions to check which dimensions are just about perfect and do not noticeably change your website’s performance.
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October 03, 2018