*A more realistic Star Wars universe (front) painted with the benefit of photographs from the film, appears in this luminescent poster concept by Jim Campbell. More artists than usual were hired to come up with different ideas to promote the film. On the first anniversary of release in 1978, a poster filled with toy action figures (back), photographed by Weldon Anderson, was released to theaters. It's one of the rarest posters today. *Source: Back of card