*Swamp Preacher describes the quasi-mythic beginnings of the nameless founder of Pur-Ton-o-Fun Co., the mysterious but wildly successful fundamentalist novelty-item company that protagonist Bill Grimm works and strives for. Taking on the sins of others gives him the power to "save" their souls, and he thrives on this power trip. Saving souls saps his own, however, and like Dorian Gray's, it takes on hidden monstrousness. He must rejuvenate himself by being born again, as Swamp Preacher, in the dismal bogs of birth. It is here that he has the revelation of starting Pur-Ton-o-Fun Co., the method by which he can continue to gather strength and power from others' souls without constantly depleting his own. *Source: fantagraphics.com