*1982 saw the highly successful relaunch of the G.I. Joe product line in a smaller 3 3/4-inch scale. The 1982 relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an ongoing comic book. The decision to use a smaller 3 3/4-inch scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and play sets that would further expand the appeal and commercial potential of the line. G.I. Joe's increasing popularity supported an array of spin-off items that included posters, t-shirts, video games, board games, and kites. In 1985, both Toy & Lamp and Hobby World magazines ranked G.I. Joe as the top-selling American toy. The original 3 7 3/4 inch line was canceled at the end of 1995. *Source: Back of card